Oddience is an AI-powered advocacy-marketing platform that lets brands turn everyday social‑media users into paid micro‑promoters. Brands upload creative once; Oddience matches, tracks, and pays a distributed “oddience” of authentic sharers who repost the ad to their own feeds, thereby unlocking trusted reach at performance‑media precision.

Brands upload a campaign, specify budget and audience, and then everyday social‑media users (“oddience”) can get paid by successfully applying to amplify that campaign to their own followers, aiming for more authentic reach.